Boost Your Practice with Google Ads: Insights from Marketing Expert John Sanders

In this episode of the Wise Practice Podcast, host Whitney Owens interviews John Sanders, a marketing and paid search advertising specialist focusing on Google Ads for the mental health industry. Sanders discusses his journey, from helping his wife’s private practice to establishing his own company, Revkey, which specializes in Google Ads for therapists. They explore key aspects such as the optimal timing and budget for Google Ads, the importance of tailored website service pages, and the benefits of combining SEO and Google Ads. Sanders emphasizes the need for professional assistance in running Google Ads to avoid common pitfalls and maximize return on investment. The episode is packed with practical advice for practice owners looking to expand their client base effectively.

Show Highlights

00:00 Introduction to Whitney Owens and Wise Practice Podcast

01:56 Meet John Sanders: Marketing and Google Ads Expert

02:26 John's Journey into Google Ads for Therapists

04:12 Understanding Google Ads for Mental Health Practices

08:01 SEO vs. Google Ads: When to Use Each

10:38 The Science Behind Google Ads

15:41 Budgeting for Google Ads

22:18 Targeting and Optimization Strategies

26:22 Final Thoughts and Upcoming Events

Guest Resources

• RevKey on Facebook

• RevKey on Instagram

• RevKey on LinkedIn

• Therapy ROI Calculator - Google Sheets

Links and Resources

• Looking for support and connection: Join the Wise Practice Community 

• Learn More about Wise Practice Consulting

• Connect with Wise Practice on Instagram

• Connect with Whitney Ownes on Facebook

• Check the podcasts on the PsychCraft Network: PsychCraftnetwork.com 

• Podcast Production and Show Notes by Course Creation Studio