If you struggle with no-shows or cancellations, listen in for the three things you can do to optimize clinical buy-in so your patients show up for their session.  

In this episode, Dr. Nicole Cozean, physical therapist and business entrepreneur, helps you determine if you have a marketing problem or a client buy-in problem. Then, she shares with you the three steps you should take to help your clients be committed to their rehab journey. 

Here are the three things:

1. Make sure to use patient-centered language.
2. Outline what it looks like to work with you.
3. Let them know you can help them.   

Doing these things will help them understand why it's essential to come back for another session.  

Dr. Cozean has a downloadable self-assessment to determine how your clinic performs for clinical buy-in and how to perform at your highest for your patients.  

If you enjoyed today's podcast and are interested in more topics to support your clinical practice and treating your clients, find us on your favorite podcast app and subscribe so you don’t miss an episode.  

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