After 15+ years as a business owner, Dan knows the sinking feeling of looking at your bank account and wondering where the money went. In this episode of the Cheer Biz Podcast, he breaks down the real difference between gross revenue and profit, the hidden expenses that eat away at your bottom line, and the traps gym owners fall into—like overstaffing, underpricing, and neglecting owner pay. Dan shares practical steps for auditing your finances, finding your “magic number” for enrollment, and building a profit-focused mindset so you can grow your gym without losing sleep (or your paycheck).