Subscriber-only episode

Ever feel like you're shouting into the void with your marketing efforts? This candid conversation cuts through the noise to address a fundamental question: Is your marketing actually reaching the people it's meant to reach?

Drawing from personal experience navigating family health challenges, we explore the crucial decisions business owners face when life throws curveballs. When you're in "mom mode" or crisis management, certain marketing activities inevitably slide to the back burner. But which ones can you afford to pause, and which require your consistent presence?

The truth is surprisingly liberating: not all platforms deserve equal attention. We dive deep into identifying which marketing channels truly matter for your specific audience. Rather than stretching yourself thin across every social platform, discover how to prioritize content delivery methods that don't require your real-time presence—podcasts, YouTube, blogs, email—where you can create in advance and maintain consistency even during personal challenges.

Most importantly, this episode offers practical guidance on setting healthy boundaries around what you share publicly. Some experiences can only be discussed once they've "scabbed over," not while wounds are still raw. By understanding where your audience actually consumes your content and focusing your energy there, you'll create more impact with less exhaustion. Ready to build a marketing strategy that works even when life gets messy? Listen now, and don't forget to apply for our upcoming Insiders Retreat in South Carolina this November!