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❌ Not all expertise-based businesses are built the same.

First, though, let me define what I mean by expert business: It's a leveraged expertise-based online business that can be defined broadly as a model in which you are packaging up your Intellectual Property into something leveraged and scalable.

They are, in my opinion, the MOST leveraged and profitable model on the internet.

Here's the disconnect, though. 

Not all expertise-based business models are built the SAME. 

And there are, sadly, too many people coming into the industry lured in by time, freedom and happiness who are unwittingly building a fatal flaw into their model from the outset - they are building the wrong model for THEM. 

When someone wants to move into online education, there are many ways that you can structure it. Getting this wrong for the TYPE of "expert" you are is a fatal flaw, and it is the reason that many people who COULD be making a living doing what they love end up exiting the industry because it doesn't work for them.

It's not that the model is broken, or that THEY are broken - it's that they built an unaligned model that was NEVER going to suit the type of "expert" they are in the first place. 

In today's podcast episode, I am sharing a simple framework to help you to know: 

1. Which TYPE of expert you are; and
2. Based on that, the model of expertise-based online business that is best suited to you. 

Let's get into it!

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