In today's episode of the Build Your Tribe Podcast, I’ll focus on choosing the best social media platform for your business in 2024. We'll compare TikTok, Instagram, Facebook, and YouTube, highlighting their pros and cons to aid your decision. The discussion includes aligning platforms with business goals, strategies for growth, and audience targeting. Additionally, we'll delve into TikTok's algorithm, addressing shadowban issues and engagement boosting tips for influencers and businesses. Join us for insights and practical advice on optimizing your social media strategy this year.

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