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“Trusted” might sound reassuring—but is it actually helping your marketing? In this episode, John and Mike break down why “proven” might carry more weight in legal advertising and how subtle shifts in language can change how your firm is perceived. If you’re trying to build credibility, this one’s for you.

📌 Key Takeaways

• “Proven” suggests evidence—“trusted” just makes a claim.
• Consumers often don’t trust lawyers by default.
• Word choice shapes your firm’s credibility and brand tone.

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