On Brand with Nick Westergaard

Why Better Blogging Still Makes a Better Brand with Maddy Osman


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“I think 2016 is the year of the blog.” And Maddy Osman knows a thing or two about brands and blogging. That’s because she’s the force behind not one but two blog brands. Her lifestyle blog, Chicago Cheap Ass, helps young Chicagoans find the best deals in the second city. Over at The Blogsmith, Maddy helps personal brands and small businesses find their voice online through better blogging. I couldn’t wait to discussing stronger branding through better blogging on this week’s On Brand podcast.

About Maddy Osman

Maddy Osman is a digital marketer who has a passion for blogging. Her lifestyle blog, ChicagoCheapAss.com, shows young adults how the find the best deals and values in Chicago. If you’re more interested in learning how to be more effective with your own blog, check out her website, The-Blogsmith.com.

As We Wrap …

Before we go, I want to flip the microphone around to our community …

Recently Dewi Eirig Jones gave a shout out — all the way from Wales — on our recent episode featuring Brian Fanzo. Thanks Dewi!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

  • Subscribe to the podcast – You can subscribe to the show via iTunesStitcher, and RSS.
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  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com.

    Until next week, I’ll see you on the Internet!

    Learn more about your ad choices. Visit megaphone.fm/adchoices

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    On Brand with Nick WestergaardBy Nick Westergaard

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