The Brand Marketing Show

Why Better Stories Beat Bigger Discounts: Your BFCM Survival Guide


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If you run the kind of premium brand that either does not participate in Black Friday, or does so differently to the mass-market brands running huge discount promos and turning Black Friday into Black Month…. Then I bet your November started slower than you expected…

Maybe not disastrously slow, but quieter than you'd like… Meanwhile, your inbox is absolutely exploding with promotional emails. 50% off. 60% off. "Our biggest sale ever!"...

You might be starting to think that maybe you should have gone harder. Maybe you should have started your promotions earlier. Maybe you should have offered bigger discounts.

If this is you, I need you to know something: that FOMO you're feeling? It's lying to you.

Yes, your sales might seem quieter than the discount circus happening around you. Yes, it feels uncomfortable watching all that activity whilst your own metrics look comparatively... modest. Yes, you might be wondering if you should just cave and offer 40% off everything.

But the numbers tell a very different story.

In this episode, I'm going to explain why your quieter November might actually be the smartest strategic move you could make.

And importantly, I'm also going to give you some practical tips on HOW to get your marketing messaging to cut through all that noise and connect with the right customers, so that you convert profitable sales that lead to more lucrative customer lifetime values.

Links mentioned in this episode:

If you'd like help to achieve your goals, I invite you to have a chat to find out how we can make that happen together HERE By booking a Free Growth Strategy

https://productpreneurmarketing.com/lets-talk

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The Brand Marketing ShowBy Catherine Langman

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