Most entrepreneurs believe success is about making more money and growing a bigger audience—but what if that’s actually holding you back?

In this episode, we sit down with Cole Ruud-Johnson, a real estate entrepreneur who discovered that real success isn’t about chasing vanity metrics—it’s about taking strategic risks, building relationships, and creating a business that aligns with your lifestyle and values.

Cole shares how one bold risk at just 20 years old landed him in a room with some of the biggest names in real estate—Brandon Turner, Ryan Pineda, and James Dainard. Instead of grinding alone, he was surrounded by the industry’s top players, who took him under their wing and helped amplify his success faster than he ever imagined.

We also dive into his first big deal that changed everything, why focusing on product over audience is the key to real wealth, and the hidden dangers of tying your identity to your business. Plus, he reveals why the most successful people in the world take the biggest risks—and how you can too.

If you’re tired of spinning your wheels and want to build a business that actually gives you freedom, not just another job, this episode is a must-listen.

RESOURCES

💰 Real Estate Financing – Need a mortgage for your investment property? Click HERE to schedule a call with our trusted mortgage lender.

🏢 LLCs, Business Credit & Tax Optimization – Set up your business the right way! Click HERE to schedule a call with Prime Corporate Services for expert guidance on entity formation, credit building, estate planning, and tax strategies.

📩 Stay Connected – Follow us on Instagram @wealthjuiceofficial and subscribe on YouTube @wealthjuiceofficial for more real estate insights!

**

If you enjoy the show, please leave us a 5-Star review on Apple Podcasts or Spotify! It takes less than a minute and great reviews make a huge difference in helping us land high profile guests to best serve our audience. 

Previous Guests Include:

Brandon Turner, Tarek El Moussa, Henry Washington, Rich Somers, Mikey Taylor, Tom Wheelright, David Greene, Tony J. Robinson, Robert Croak, Chad “Coach” Carson, Brett Hundley, Devon Kennard and Marques Colston.

**

Disclaimer: The information provided on this podcast is for educational and informational purposes only. It should not be considered as financial advice or a recommendation to buy or sell any financial instrument or engage in any financial activity. The content presented here is based on the speaker's personal opinions and research, which may not always be accurate or up to date. Financial markets and investments carry inherent risks. Individuals should conduct their own research and seek certified professional advice before making any financial decisions. The links in the episode descriptions may include referral or affiliate commissions, and we may receive compensation from partner websites.