This is the FIFTH episode in a six-part series on "The Science of Success" titled WEAPONS of INFLUENCE and based on the best selling book “Influence” by Robert Cialdini. Each of these weapons of influence are deeply rooted and verified by experimental psychology research (which you will get a ton of amazing examples of).

  

 This week we're going to talk about the Authority Bias. This bias can create some astounding affects in the real world, such as: Why con artists wear lifts in their shoes; how a normal person can administer lethal shocks to an innocent research subject; why 95% nurses were willing to give deadly doses of a dangerous drug to their patients; and much more.

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