Black Friday and the holiday season don't have to mean discounting your brand into the ground. In this episode, Salena Knight unpacks the psychology of holiday spending and shows you how to tap into customer behavior without racing to the bottom.

You'll discover:

• Why customers budget for holiday spending months in advance

• How gift-giving flips normal price sensitivity

• The role urgency and deadlines play in driving sales

• Why customers want you to "show up" during the holidays—even without discounts

• How to plan campaigns that feel effortless (instead of scrambling last minute)

If you're ready to stop throwing spaghetti at the wall and start building holiday promotions that work, this episode is for you.

👉 Join the Double My Holiday Sales Bootcamp: https://scale.theretailacademy.net/wait-list