When I graduated from chiropractic college back in 2004, chiropractors were still asking themselves, “Do I really need a chiropractic website?” Thinking about that makes me feel like I’m 100 years old.

For many years now, chiropractors have accepted the fact that they need a website for their practice. Now I know there are still a few holdout chiropractors who still don’t have a chiropractic website, but those chiropractors are the exception to the rule, not the norm.

In fact, one of the first things that many new chiropractors do when they start their own practice is set up some sort of chiropractic website. Over the last 20 years, chiropractors have gone from, “Do I really need a chiropractic website?” to “I definitely need a chiropractic website.”

Unfortunately, many chiropractors treat their website like a box they need to check. They know (or at least think) they need a chiropractic website, but they don’t necessarily understand why or how their website can help them.

Chiropractors do the same sort of thing with social media. They know social media can help them reach more people and grow their practice, but they often don’t understand how. So most chiropractors get on social media without a plan, and most chiropractors don’t really benefit from their social media efforts.

Chiropractic websites are similar. Most chiropractors have a website, but most chiropractors aren’t getting the full benefit from having a website. When they started their practice, they threw something up on the internet themselves or they paid someone at a chiropractic website company to do it for them, with little or no thought as to the point of the website.

I’m constantly amazed at the number of chiropractors who KNOW they have a crappy website, but they don’t do anything about it. They’ve had a crappy website for YEARS. It’s like they just assume that websites don’t work in their area.

Maybe it’s not your area. Maybe your website just sucks.

And if you aren’t getting anything from your chiropractic website, why do you have it? Even the $20/yr you pay GoDaddy for a URL is a waste of money if the website isn’t helping your practice grow. Heck, I’d rather waste $20/yr on Lotto scratchers than pay for a pointless URL. At least the scratchers give me a possible ROI.

Your chiropractic website is supposed to be an asset to your practice. Your chiropractic website should be functioning like a virtual marketing CA who’s out on the internet attracting new patients to your practice and helping them schedule their first appointment.

But most chiropractors and chiropractic website companies miss the point. Websites that chiropractors build themselves are usually terrible. And by terrible, I mean they look bad, the user experience is bad, the sites don’t show up on Google, and the process of becoming a new patient is clunky and unclear.

Chiropractic website companies aren’t much better. Some of the very first chiropractic website companies took a more-is-more approach to websites. Instead of focusing on the main thing, which should be scheduling a new patient appointment, they fill the website full of everything anyone could possibly want to know about chiropractic.

It seems like almost every chiropractic website company that has popped up over the years has decided to copy and paste what they saw the OGs doing. Chiropractic website companies are creating cluttered, unorganized, unfocused chiropractic websites…and chiropractors everywhere are paying for them. 

Why do they do that? Well…the answer is simple. The chiropractic website companies are making websites for chiropractors, not patients. The chiropractors are the ones paying for the sites, so the site has to appeal to the chiropractor…otherwise, they won’t pay for it.

Are you starting to see a problem yet? If you pay for a website that is attractive to chiropractors, but your patients aren’t chiropractors, your website is built for the wrong person. A great chiropractic website is built with the new patient in mind. If you miss that, you miss the whole point.

Your chiropractic website should be built and designed in such a way that it helps new patients find you, and when those people find you, your website should help them choose you.

When a good fit for your office finds your website, it should be exactly what they were looking for. There should be an internal sigh of relief for them that says, “Thank God. I found the right place.”

Then the process of becoming a new patient should be so straightforward a knuckle-dragging Neanderthal could figure it out. Clutter is not helpful. A lack of clarity is not helpful. The detailed history of chiropractic, the 5 different phases of chiropractic care, and a stupid spinning spine are NOT helpful. They are distractions.

So if your chiropractic website isn’t helping your practice reach new people and helping those new people choose you, why do you even have it? It’s pointless.

If you would like a better chiropractic website, I would love to help you. Contact Rocket Chiro and let me know that you want a better website.

If you prefer to DIY your website and you need some advice, check out my NEXT Step program. There is a section of the membership area called “Quality Websites” that covers everything chiropractic websites and SEO.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo