Ecommerce Playbook: Numbers, Struggles & Growth

Why Evergreen Creative Matters Right Now w/Aileen McKenna

Listen Later

On this episode, CTC’s Director of Creative Strategy & Performance Aileen McKenna joins Taylor & Richard to discuss the urgency of building great evergreen ad creative in September and October, how to systemically brainstorm new ad ideas, and the right place to expend effort and resources when Black Friday comes.

⁠Show Notes:

  • If you’re a $10M - $100M ecommerce brand with a Growth Quotient (GQ) of 130 or greater, we’ll cover $25k of ad spend when you become a CTC client. Apply here: https://commonthreadco.com/pages/contact-holiday-ad-spend

  • The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm

    • ...more
    View all episodesView all episodes
    Download on the App Store
    Ecommerce Playbook: Numbers, Struggles & GrowthBy Common Thread Collective
    • 4.9
    • 4.9
    • 4.9
    • 4.9
    • 4.9

    4.9

    70 ratings

    More shows like Ecommerce Playbook: Numbers, Struggles & Growth

    View all
    eComFuel by Andrew Youderian | e-Commerce Entrepreneur

    eComFuel

    314 Listeners

    Shopify Masters by Shopify

    Shopify Masters

    379 Listeners

    Perpetual Traffic by Tier 11

    Perpetual Traffic

    748 Listeners

    Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

    Marketing School - Digital Marketing and Online Marketing Tips

    1,259 Listeners

    Founders by David Senra

    Founders

    1,944 Listeners

    Masters of Scale by WaitWhat

    Masters of Scale

    3,989 Listeners

    My First Million by Hubspot Media

    My First Million

    2,635 Listeners

    Acquisitions Anonymous - #1 for business buying, selling and operating by Bill D'Alessandro, Mills Snell, Heather Endresen, and Michael Girdley

    Acquisitions Anonymous - #1 for business buying, selling and operating

    242 Listeners

    Acquiring Minds by Will Smith

    Acquiring Minds

    256 Listeners

    The Startup Ideas Podcast by Greg Isenberg

    The Startup Ideas Podcast

    198 Listeners

    Marketing Against The Grain by Hubspot Media

    Marketing Against The Grain

    353 Listeners

    The Andrew Faris Podcast by Andrew Faris

    The Andrew Faris Podcast

    24 Listeners

    OPERATORS by OPERATORS

    OPERATORS

    45 Listeners

    Moneywise by Hampton

    Moneywise

    649 Listeners

    Marketing Operators by Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker

    Marketing Operators

    12 Listeners