In this episode of the Service MVP Podcast, Joe Crisara guests on the Service Titan Hacks Podcast with Bill Brown, founder of ServiceTitan Hacks the largest ServiceTitan contractor community.

Joe and Bill dive into the mindset shift that took Joe from underpricing his work to unlocking his first truly profitable week — and how that same shift can transform any contractor’s sales performance today.

What You’ll Learn:
✅ Why undercharging actually lowers your value
✅ The science of premium, mid, and economy pricing
✅ How offering options increases trust + close rate
✅ The biggest mistake techs make on service calls
✅ Why people always come before process
✅ How AI is changing technician performance with OptionBuilder.ai

If you’re ready to stop guessing on pricing and start delivering higher value service, this episode is a must-watch.

💡 Free Resources Mentioned:
Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

🔗 Don’t forget to like, subscribe, and share to help your team master these strategies!

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