How do you feel when you hear the word 'niche'?

Because for a lot of counsellors, that’s the moment things start to feel… harder.

What sounds simple on the surface can quickly turn into overthinking, second-guessing, and feeling like you need to get it 'right'.

And that can be where everything stalls.

So ithis episode, I’m sharing something I’ve noticed over the years, and why I’ve stopped using the word 'niche' altogether.

Because the problem isn’t always what we think it is.

Inside this episode:

• Why this one word can stop people in their tracks
• What’s really going on underneath the hesitation
• The shift that changes how your marketing starts to land
• A different way to think about who you want to work with

If this sounds familiar…

If you’ve ever found yourself going round in circles trying to 'figure out your niche', this episode might give you a different way of looking at it.

✍️ Want help putting this into words?

If you’d like support getting clear on who you love working with and turning that into something that actually connects with clients, check out Write Your Homepage

🔗 Links:

• Read the blog version
• Explore more resources

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Links & next steps

If this episode has you thinking, “oh… this feels different… this feels possible”… then this is exactly the work we do together.

My Write Your Homepage session is where we take all those thoughts swirling around your head and shape them into something clear, honest, and recognisable to the right clients.

Because you don’t need to become someone else to make your marketing work.

You just need help putting into words what you already know (even if it doesn’t feel like it yet).

👉 Take a look and see if it feels like the right next step

And if you’re not quite ready for that, that’s completely okay.

Start here instead