Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

Why I Stopped Measuring Podcast Success Based on Downloads


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Ever feel like you need to have the best audio, the best voice, the best everything to succeed in podcasting? In this episode, we’re challenging industry norms and showing you a new way to measure your podcast’s success.

The industry relies heavily on metrics like downloads, reviews, and rankings to gauge success, but these can be misleading because not all podcasts are created equal. But by changing the types of goals you set and the way you measure your progress, you’ll be able to make continuous improvements, stay motivated, and create content that stays true to your vision and values.

If you're ready to stop comparing your podcast to others and start seeing actual podcast growth, hit play and let's make your business bingeworthy.

0:00 - Using Your Podcast as a Powerful Tool for Business Growth

2:06 - Why 994% Growth Revealed an Unhealthy Obsession with Downloads

4:50 - Why Measuring Your Success by Downloads Alone Is Misleading

7:47 - Setting Activity-Based Goals that Drive Podcast Growth 

12:07 - Prioritizing Listener Engagement Over Podcast Downloads and Reviews


 Other Episodes You’ll Enjoy: 

  • The Truth About Listen Notes Rankings
  • Do Niche Podcasts Grow Faster?


 
 → This episode was recorded on the Deity VO-7U

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©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

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Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business GrowthBy Courtney Elmer | PodLaunchHQ.com

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