Ingrid Nilsen was one of the most followed YouTubers ever, but in 2020, she walked away from her influencing career to try something new. In this episode, Alex Sujong Laughlin talks to Ingrid about her decision to quit influencing and how that led to the creation of her candle and fragrance company, The New Savant.

Episode transcript here: https://docs.google.com/document/d/16C3QO_2Dc0xCfLgoxnFD2XmcHU0hL0_4aylVf85oejk/edit?usp=sharing

🏷️: Ingrid Nilsen, Erica Anderson, The New Savant, youtubers, youtube, lifestyle, creators, vlogmas, influencers, small business, starting a business, candles, candle company, early influencers, covergirl, Alex Sujong Laughin, Try Hard podcast, starting over, navigating transition, creative burnout


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Follow Alex Sujong Laughlin on Instagram: https://www.instagram.com/alexlaughs/

Email Alex: alex[at]defector.com

Subscribe to Defector Media: https://defector.com/

Check out Try Hard in audio form: https://podcasts.apple.com/us/podcast/try-hard/id1824016771


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Credits: 


This show is produced by Haleema Shah and Alex Sujong Laughlin. Mixing by Samantha Gattsek. Justin Ellis is Defector’s projects editor. Our show art is by Lille Allen. Our theme song is “Photo Booth,” by Avery Friedman. Jasper Wang is Defector’s business guy. Thank you to the Defector staff and to Sean Kuhn. Our merch store was created by Dan McQuade. Defector Media is a collectively owned, subscriber based media company. Try Hard is a proud member of Radiotopia.