In today’s episode I’m going to talk about why it's important to have a strategy behind a product assortment (and what a product assortment actually is - just in case you're not sure!)

In this episode, I chatted about:

• What is a "product assortment" and other terms it's known as...
• The importance of having a strategy behind your product assortment
• What the product breadth and depth is and why you need to know about it
• #1 mistake most business owners make when it comes to their product assortment

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