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Why Leaders Need to Rethink Resistance
Your team isn’t trying to sabotage your new corporate strategy—their brains are just wired to fight it. In this episode, Salesforce change leader and neuroscience expert Travis D. Hahler shares insights from his new book, Rethink Resistance. Discover the biological reasons why 70 percent of corporate transformations fail, and how leaders can stop fighting human nature and start working with it.
What You’ll Learn in This Episode
Why the human brain treats a standard corporate reorg as a literal threat to survival
The hidden danger of performance conformity when forcing speed onto an organization
How to navigate the four communication quadrants to build deep trust during a major pivot
Why renaming your entire transformation strategy to empathy is the ultimate leadership unlock
Episode Chapters
(00:01) Intro
(00:41) Meeting the Resistance Fortune Teller
(02:41) How the amygdala misinterprets corporate change
(06:42) Reframing employee pushback as biology instead of rebellion
(08:18) Practical tools for moving teams past their status quo
(11:58) Why a constant state of urgency completely backfires
(15:26) How clear storytelling neutralizes negative narratives
(18:15) Balancing the four communication quadrants to create safety
(24:11) The brand that makes Travis smile
(25:22) Where to learn more
About Travis Hahler
Travis D. Hahler transforms how Fortune 500 companies navigate change by revealing a startling truth: resistance isn’t rebellion—it’s biology. As Senior Director of Global Strategy and Transformation at Salesforce and Founder of The Neurological Nomad, he brings an unprecedented fusion of neuroscience and business acumen to organizational transformation. Having conducted EEG research in Denmark, studied neuropsychology at Harvard, and led change across major global enterprises, Travis helps leaders remove ego, embrace neural wiring, and put people back at the center of successful strategic change.
What Brand Has Made Travis Smile Recently?
Anthropic is the tech brand bringing genuine joy to Travis lately. He has been highly impressed by their recent platform updates and collaborative features, which have allowed him to smile while learning—a rare feat for complex technology products that typically bring more frustration than fun.
Resources & Links
Connect with Travis on LinkedIn.
You can also check out his website, The Neurological Nomad, as well.
Listen & Support the Show
Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart.
Rate and review on Apple Podcasts and Spotify to help others find the show.
Share this episode — email a friend or colleague this episode.
Sign up for my free Story Strategies newsletter for branding and storytelling tips.
On Brand is a part of the Marketing Podcast Network.
Until next week, I’ll see you on the Internet!
Learn more about your ad choices. Visit megaphone.fm/adchoices
View all episodes
By Nick Westergaard
4.8
9393 ratings
Your team isn’t trying to sabotage your new corporate strategy—their brains are just wired to fight it. In this episode, Salesforce change leader and neuroscience expert Travis D. Hahler shares insights from his new book, Rethink Resistance. Discover the biological reasons why 70 percent of corporate transformations fail, and how leaders can stop fighting human nature and start working with it.
What You’ll Learn in This Episode
Why the human brain treats a standard corporate reorg as a literal threat to survival
The hidden danger of performance conformity when forcing speed onto an organization
How to navigate the four communication quadrants to build deep trust during a major pivot
Why renaming your entire transformation strategy to empathy is the ultimate leadership unlock
Episode Chapters
(00:01) Intro
(00:41) Meeting the Resistance Fortune Teller
(02:41) How the amygdala misinterprets corporate change
(06:42) Reframing employee pushback as biology instead of rebellion
(08:18) Practical tools for moving teams past their status quo
(11:58) Why a constant state of urgency completely backfires
(15:26) How clear storytelling neutralizes negative narratives
(18:15) Balancing the four communication quadrants to create safety
(24:11) The brand that makes Travis smile
(25:22) Where to learn more
About Travis Hahler
Travis D. Hahler transforms how Fortune 500 companies navigate change by revealing a startling truth: resistance isn’t rebellion—it’s biology. As Senior Director of Global Strategy and Transformation at Salesforce and Founder of The Neurological Nomad, he brings an unprecedented fusion of neuroscience and business acumen to organizational transformation. Having conducted EEG research in Denmark, studied neuropsychology at Harvard, and led change across major global enterprises, Travis helps leaders remove ego, embrace neural wiring, and put people back at the center of successful strategic change.
What Brand Has Made Travis Smile Recently?
Anthropic is the tech brand bringing genuine joy to Travis lately. He has been highly impressed by their recent platform updates and collaborative features, which have allowed him to smile while learning—a rare feat for complex technology products that typically bring more frustration than fun.
Resources & Links
Connect with Travis on LinkedIn.
You can also check out his website, The Neurological Nomad, as well.
Listen & Support the Show
Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart.
Rate and review on Apple Podcasts and Spotify to help others find the show.
Share this episode — email a friend or colleague this episode.
Sign up for my free Story Strategies newsletter for branding and storytelling tips.
On Brand is a part of the Marketing Podcast Network.
Until next week, I’ll see you on the Internet!
Learn more about your ad choices. Visit megaphone.fm/adchoices
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