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In this episode, Nick Boddington breaks down one of the most frustrating experiences in Meta advertising: when the platform spends all your budget on a single ad and ignores the rest. Nick explains how Meta’s delivery algorithm actually works, why ads don’t receive equal spending, and, most importantly, what you should about it. Also, Nick outlines what you can to do to structure your campaigns so ALL your ads get a fair chance and ensure your testing is reliable.

BUT THERE'S MORE...

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You can now watch the episode on Youtube!