In this episode, Mike Campion and Callum dive into the #1 mistake cleaning business owners make with marketing: talking to the wrong people. They break down why targeting everyone leads to wasted ad spend and how vanity metrics like likes and followers can actually hurt your growth. You'll learn how to zero in on your ideal customer, filter out the wrong ones, and make your marketing dollars work harder. Whether you're running Facebook ads or printing flyers, this episode is your guide to getting real results. Stop chasing attention—start chasing profit. Let's go, Cleaning Nation!

Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here