This week on the Hammersley Brothers eCommerce Podcast, we start a new series breaking down the key revenue stages every eCommerce business goes through.

In this episode, we focus on the 0 to 100k revenue per year stage, the point where most eCommerce businesses begin, and where many get stuck.

We explain why the strategy that gets you from 0 to 100k is completely different from the strategy needed at later stages, and why most founders overcomplicate things far too early.

In this episode:

 • Why most eCommerce brands never get past the first 100k

 • Why does nobody care about your “brand” as much as you do at this stage?

 • Why trying to make everything perfect can stop you from making sales

 • How to choose a clear, addressable market

 • Why your margins, CAC, and basic numbers matter from day one

 • Why revenue means nothing without profit

 • Why doing Meta, Google, TikTok, SEO, Pinterest, affiliates, and Amazon all at once is usually a mistake

 • Why can too many products and SKUs create chaos before you are ready

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleybrothers.com/scheduleuk-ant

2. Grab a copy of our book - https://gohigh.hammersleybrothers.com/get-the-book