In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan sits down with Ezra McCarthy, founder of Green Frog Web Design, to tackle a critical topic for landscapers: goal setting and planning for 2025.

Scott and Ezra discuss why so many landscapers find themselves stuck year after year and how setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals can change the game. Using real-world examples, they explore how reviewing 2024’s wins and challenges can help you set clear goals, track your progress, and overcome obstacles like client acquisition costs, lead generation, and workflow bottlenecks.

This episode dives deep into practical strategies for landscapers, including breaking down long-term goals into manageable steps, measuring key performance indicators (KPIs), and avoiding the common mistakes that keep most people from following through. Ezra also shares the importance of tracking leads, measuring results, and leveraging tools like CRMs and goal-tracking apps to stay ahead in a competitive industry.

But this episode isn’t just about motivation—it’s about actionable steps you can take today to set your business up for success in 2025.

🌐 Need help with your website or online presence?

Don’t let an outdated website or weak digital strategy hold your business back. Reach out to Ezra and the team at Green Frog Web Design for expert help with web design, SEO, PPC, and more. They specialize in working with landscapers and understand the unique needs of your business.

👉 Visit Green Frog Web Design to learn more and get started!

In this episode, we cover:

Why SMART goals are a must for landscapers who want to grow

How to review 2024’s wins, challenges, and bottlenecks

The importance of measuring KPIs like client acquisition costs

Tools and strategies to track and achieve your business goals

Tips for staying in the 6% of people who stick to their goals all year long

If you’re ready to stop drifting, take control, and finally build the business you’ve been dreaming of, this episode is packed with insights to help you plan, execute, and grow in 2025!

📒 Show Notes 📒

Our mission here at Million Dollar Landscaper is to help you grow a profitable landscaping business.

 Here are the ways to work with us here at Million Dollar Landscaper:

⚡️PODCAST: Listen to the podcast https://www.milliondollarlandscaper.com/podcast

⚡️PROGRAMS: Learn about our online courses at: https://www.milliondollarlandscaper.com/workwithus

⚡️YOUTUBE: Check out our videos at https://www.youtube.com/c/MillionDollarLandscaper

Connect with Scott Molchan on Social Media:

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We would really appreciate it if you would leave us a review at: https://podcasts.apple.com/us/podcast/million-dollar-landscaper-podcast/id1367445237

TOOLS AND APPS WE RECOMMEND

-Cycle CPA: Accounting Services For The Green Industry & Service-Based Businesses, Bringing a business mind to accounting. https://t2m.io/H4hkcEg

-Green Frog Web Design: Green Frog understands the struggle of finding a dependable website designer as a lawn and landscape company. Their aim is to demystify web design and foster trust to help your business grow. http://mdl.coach/greenfrog

This video is sponsored. Some links are affiliate links which means if you buy something, we'll receive a small commission.

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Disclaimer: Please see the link for our disclaimer policy for our videos and podcasts on the Million Dollar Landscaper Podcast and YouTube channels. https://www.milliondollarlandscaper.com/disclaimer#LandscapingBusiness #Perfectionism