You’ll hear how Chris built processes to respond to leads quickly, why “trust the process” frustrates parents when the process isn’t explained, and how his gym earned a wave of five-star Google reviews in its first months by obsessing over the customer experience. He also breaks down how to create buy-in with athletes and staff, why fear-based coaching is fading, and what modern athletes need from gym owners now.

If you’re a cheer gym owner, director, or coach looking to improve communication, retention, culture, and growth, this episode is packed with practical ideas you can implement immediately.