Why do people actually subscribe? Why do they buy? What makes them willingly hand over one of their most prized possessions—their email address—for a PDF or training?  And what about their TIME? Why would they spend it reading your emails instead of scrolling cat videos?  And what gets them to part with their hard-earned cash for something you’re offering (or promoting)? Today, we’re breaking down the ONLY five reasons people subscribe and buy. If you don’t know these, selling anything is basically a lost cause.

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