In this episode, host Colleen Patrick-Goudreau dives into the complex but crucial task of understanding why people vote the way they do—and what that means for how we advocate for animals. In it, she

• shares insights into the psychological differences between conservative and progressive mindsets
• explores how these perspectives shape beliefs and actions
• and discusses how we can use this understanding to refine our message for animals

She looks at ways to engage with people whose views and choices may challenge us, all while prioritizing our mental well-being and staying true to our values.

By understanding the stories people tell themselves and the fears and values that drive them, we can communicate more effectively, craft impactful campaigns, and create meaningful, lasting change for the animals and the causes we care about.

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