Lots of people have strong opinions about how best to price an ad agencies, and I'm one of them.

I've seen this from all sides: brand, agency employee, aggregator CEO, and now agency owner. After all that, I'm convinced that charging a percentage of spend is the best model for agency pricing, at least to a certain stage of DTC businesses.

In this episode, I make the case for why, then tell you exactly how I price AJF Growth.

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The Andrew Faris Podcast is now available on ⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠ at www.youtube.com/@andrewfarispodcast.

EPISODE SPONSOR

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