Attracting the right reader, understanding search intent, and adapting to the evolving search landscape with Liane Walker from Foodie Digital.

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Welcome to episode 552 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Liane Walker from Foodie Digital and the Siftr SEO Newsletter.

Why Search Intent Matters for Food Bloggers

In this episode, we're joined by Liane Walker to talk about what's actually working in search for content creators right now. Liane breaks down why understanding your brand, defining a clear niche, and owning your expertise are more important than ever — especially as search continues to evolve.

Bjork and Liane also dig into search intent: what it is, why it matters, and how mismatches between intent and content can quietly hurt your performance. Liane shares practical advice on writing clearer, more intentional recipe titles, avoiding the pitfalls of keyword chasing, and adapting keyword research in a world influenced by LLMs. Plus, we cover how to evaluate existing content using Google Search Console, what a "good" click-through rate looks like for recipe queries, and how to spot opportunities to better capture attention — and keep it on your site.

Three episode takeaways:

• What search intent is, and why it matters — Matching search intent means creating content that aligns with the reason or purpose behind a user's search query. When you match search intent, the user is more likely to scroll, click on internal links, and stick around — sending the signals that search engines love.
• How to better match search intent — Matching search intent starts with understanding why someone is searching — and delivering exactly that once they land on your recipe page. Liane explains how to manage your readers expectations up front, and how to make sure that your recipe titles are aligned with search intent, and why you should avoid keyword chasing.
• How to use Google Search Console as part of your SEO process — Liane explains why Google Search Console is one of the best (free!) tools for assessing where the opportunities for improvement are in your existing content to improve your click-through rate (CTR) and determine if you're doing a good job matching user intent.

Resources:

• Foodie Digital
• Siftr
• Yummy Toddler Food
• Budget Bytes
• Pinch of Yum
• Google Search Console
• Follow Liane on Instagram
• Join the Food Blogger Pro Podcast Facebook Group

Thank you to our sponsors!

This episode is sponsored by Clariti and Raptive .

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

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