Nobody has time right now. And if your marketing ignores that, you’re going to feel it in your conversions. 

Jay and Daniel break down why the end of January and the start of February is the moment to optimize your marketing for speed, clarity, and time-respect. They explain why long webinars, long demos, and long emails are quietly getting skipped, and how shorter time blocks are one of the fastest ways to drive more signups and engagement.

They also cover simple conversion boosts you can apply immediately, like adding read time to emails and content, and using TLDR above the fold to help overwhelmed audiences commit faster.

If you want more people to click, register, or book time with you right now, this episode is your reminder: respect their calendar, and you’ll win their attention.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/