If you've ever looked at another counsellor's website and thought:

"That sounds really professional. Maybe I should say something like that."

… you're not alone.

Most counsellors learn how to be counsellors before they learn how to market themselves, so it's only natural that we look around at other websites and directory profiles for clues about what we're "supposed" to say.

The trouble is that when everybody uses the same language, potential clients can struggle to work out who they're looking at and whether that counsellor is the right fit for them.

In this episode, I'm exploring why phrases like safe, confidential and non-judgemental aren't the problem in themselves, but why they may not be enough to help potential clients understand what makes you different.

We talk about:

• Why so many counsellors end up using similar website wording
• What potential clients are really looking for when choosing a counsellor
• Why a safe, non-judgemental space is the starting point, not the outcome
• The difference between describing a problem and demonstrating understanding
• Why recognition matters so much in counselling marketing
• How to communicate what you know without making unrealistic promises

Mentioned in this episode

Write Your Homepage

If you're struggling to turn what you know into website copy that helps potential clients recognise themselves and get in touch, you'll find details of my Write Your Homepage session here: Write Your Homepage

Buy Me a Coffee

A huge thank you to Kate for recently buying me a coffee (and cake!).

If you've found the podcast helpful and would like to support the time that goes into creating these episodes and blog posts, you can buy me a coffee here: Buy Me A Coffee

Related reading

Can You Help Your Clients... And Do They Know It?