To a lot of social media users, the intent algorithm is a mystery. To marketers, it’s a game you have to figure out.

Daniel and Jay break down what’s changing with social media: the algorithms on your favorite platforms are showing you what they’d like to show you. They’re prioritizing users who are going to stick around longer. Marketers have to make sure the creative efforts are top-notch in order to stand out. How do you plan for longevity? 

Plus, Jay mentions a boost budget to boost your most successful posts. And, how does Daniel use AI to his advantage? It's a HUGE advantage for organic efforts. 

This short ‘n sweet Bathroom Break is all about building hype and going behind the scenes. 🚽

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com