Nicolas Metzke is the co-founder and CEO at Melvin & Hamilton Digital, a high-end brand selling shoes and accessories.

The brand has been around since 1988 and launched online in 2012. The site now sells 80,000 shoes a year and annual sales are over €7m.

He talks to Chloe about their replatforming, how the pandemic has changed their marketing focus - and how reorganising the marketing team has been crucial to take the next growth step.

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