What if the way you talk about hard times online is actually pushing your clients away?

Welcome back to The Pilates Lounge Podcast with your host, Katie Crane. In this solo episode, Katie shares an honest, off-the-cuff take on a trend she's noticed across social media: Pilates studio owners and instructors posting about how hard business is right now. She unpacks why that messaging can hurt your business, and what to say instead if you want to become the safe, steady place your community turns to when life feels hard.

In This Episode, We Discuss

• The social media trend of studio owners posting fear-based messages about the cost of living crisis
• Why being in business is a rollercoaster, not a ladder, and always has been
• How your social media messaging either attracts or repels your ideal client
• Why "the sky is falling" posts don't help your business, even when they're true
• How to speak to your ideal client's fears while offering them a solution
• Why Pilates helps reset the nervous system during stressful times
• Katie's morning reading habit and two book recommendations for mindset
• The difference between people who survive hard times and people who suffer through them
• Why you get to choose how you show up, and it's okay to walk away if you need to

Key Takeaways

✨ Be the roof, not the storm

People aren't looking for someone to confirm that life is hard. They're looking for a safe, steady place to turn to. Show up as that place.

✨ Speak to fears with solutions, not more fear

Your ideal client already feels stressed. The most useful thing you can post is how Pilates helps them, not a list of everything that's going wrong.

✨ Business is a rollercoaster, not a ladder

Business was never meant to be easy or linear. Every business owner has hard days. The difference is in the story you choose to tell your community.

✨ Protect your mornings

Reading for fifteen minutes each morning, instead of scrolling social media, can shift your mindset and help you show up stronger for your clients.

About Katie Crane

Katie Crane is the host of The Pilates Lounge Podcast and the owner of Encore Pilates and Wellness in Darwin, Australia. With twenty-one years in business, Katie shares real, honest insight into building a Pilates studio, leading a community, and staying resilient through the ups and downs of small business ownership.

Resources Mentioned

• Katie's studio: Encore Pilates and Wellness NT, Darwin
• Katie's Instagram: @encore_pilates_and_wellness_nt
• The Pilates Professional Instagram: @thepilatesprofessional
• Book: a book on the All Blacks (New Zealand rugby team) and their "no dickheads" culture rule
• Book: "Man's Search for Meaning" by Viktor Frankl

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About The Pilates Lounge

The Pilates Lounge is a space for Pilates professionals, movement educators, and curious learners to explore meaningful conversations around movement, teaching, health, and the evolving Pilates industry.