On this episode of the CBJ podcast, host John Burgman and Jonathan Landis, the CEO of Greater Heights, talk about the winding path from an idea to the construction and, finally, the grand opening of a new climbing gym. Greater Heights opened in early December 2024 in Fitchburg, Wisconsin—which is right around Madison—and has ropes, boulders and auto belays. The climbing walls at the gym are from Rockwerx, the flooring is from Asana, and Rock Gym Pro is the management software.

John and Jonathan chat all about the origin of Greater Heights and the origin of Jonathan's involvement with the gym. They discuss Jonathan's outlook on how climbing gyms are like a subscription service, in a way. They also focus on the Midwest as a good region for a climbing gym, and Jonathan, as a lifelong Midwesterner, offers some keen insights on getting one started.

Thank you Approach and EP Climbing for your support!