Some gyms are always full, and their owners rarely stress about cash flow. Others fight tooth and nail every month just to keep the lights on.

Why is that? What makes the difference?

No, it's not the market, the location, or even the trainers.

It's the business model.

Large group training might seem like a good choice – low overhead, easy scalability – but in reality, you have a room full of clients who leave faster than you can replace them. On the other hand, one-on-one training is premium-priced, but it locks you into a cycle where growth means working more hours, not necessarily making more money.

Both models have their (dis)advantages, but neither of them is built for sustainability.

If you want to break through the revenue ceiling and finally create a business that serves you – not just your clients – you need to switch to a scalable semi-private training model.

Now, you might be picturing cramming people into a room or offering a lower-cost version of personal training. But it's not that. On the contrary! 

Our gym business is living proof that it's possible to create a system that delivers individual results at scale, keeping members engaged for years, not months.

In this episode, Tim and Randy explain why most gym owners struggle with growth and why the right model makes all the difference.

Tune in to learn more.

Key Takeaways: 

• Intro (00:00)
• The importance of your gym’s business model (01:02)
• The scalability challenges of one-on-one training (05:27)
• The benefits of semi-private training (10:36)
• Individualized programming in a small group setting (16:46)
• The math behind retention and profitability (19:50)
• Why gym owners resist change – and how to overcome it (24:46)
• Recap (27:21)

Additional Resources:

- Get 30 days of Semi-Private Pro on us! 

- Check out our Switch to Semi-Private course 

- Apply to join the Iron Circle 

- Get your early bird ticket for the 2025 Growth Summit in Nashville 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix 

- SOP in a Day Workshop 

- Business Accelerator Program  

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