Super Bowl ads: they can be brilliant, they can be cringeworthy, and sometimes, they can just make you question everything. Welcome to part two where Ralph and Lauren go all in on the weirdest, most awkward, and most controversial ads of the year. From Coffee Mate’s disturbing tongue commercial to Tubi’s bizarre cowboy skin-hat fiasco, they break down which brands took big swings and which ones completely missed. Plus, they dig into the politics creeping into the Super Bowl, the unexpected Ontario ad (yes, Canada bought a Super Bowl slot), and the massive flex that was Tom Brady’s $2M watch deal. Whether you love ads, hate ads, or just want to know which ones made Ralph’s skin crawl, this is a breakdown you don’t want to miss.

Chapters:

• 00:00:00 – The Return: Ralph & Lauren Take on Round 2
• 00:00:39 – The Ads That Made Us Cringe (Seriously, Why?)
• 00:02:27 – Effective But Uncomfortable: Ads We Hated but Remembered
• 00:05:49 – Tugging at the Heartstrings: The Emotional Plays That Hit (or Missed)
• 00:13:45 – When Ads Get Political: The Ontario Ad, Trump, and More
• 00:19:26 – The Biggest Letdowns: Ads That Flopped Hard
• 00:25:01 – What We Learned: Key Marketing Takeaways from Super Bowl 2025

LINKS AND RESOURCES:

• Best Super Bowl 2025 Commercials Ad Meter Ranking
• Breast Cancer Super Bowl Commercial with Wanda Sykes
• Leslie Jones Stops Your Annoying Relatives from Ruining Thanksgiving | The Daily Show
• Watch All the Ads of Super Bowl 2025
• The 10 Most Viewed Super Bowls of All Time
• Ontario Commercial Highlighting Contributions to the USA
• Charted: The Rising Cost of Super Bowl Ads 1965-2025
• Tier 11
• Mongoose Media
• Tier 11 Jobs
• Perpetual Traffic
• Marketing Performance Indicators™ Checklist
• Perpetual Traffic on YouTube
• Tier 11 on YouTube
• Connect with Lauren on Instagram
• Connect with Ralph on LinkedIn
• Follow Perpetual Traffic on Twitter

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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