Most roofing companies have a story, but Ted Sellers has built something truly different.

In this interview, Ted shares how he went from working in marketing to building Sellers Roofing, one of the few Black-owned, union roofing companies in Minnesota. Along the way, he opens up about the hard lessons that shaped his business, from cash flow struggles and hiring mistakes to finding the right people and building a company that customers trust.

We also talk about what it really means to be a union contractor, how it has helped his team deliver better work, and why focusing on education instead of high-pressure sales has been a big part of his growth.

If you're a roofing company owner looking to build a stronger business, create a better customer experience, and stand out in a competitive market, you'll find plenty of practical lessons in this conversation.

Connect with Ted: 
https://roofingexpertsstpaul.com
https://www.facebook.com/SellersRoofingCompanyNewBrighton
https://www.instagram.com/roofingexpertsstpaul
https://www.youtube.com/channel/UCY5VMUhnAC5BwIpHym7h-2w

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Chapters:
00:00 Why People Didn't Trust Me
00:39 Meet Ted Sellers
01:11 From Marketing to Roofing Business Owner
03:47 How Education Became His Best Sales Strategy
07:19 Growing Too Fast & Cash Flow Lessons
14:09 The Business Mistakes Every Contractor Should Avoid
17:30 Building Trust as a Black-Owned Roofing Company
29:08 Why Going Union Changed Everything
52:08 What Success Really Means