If memory is a simple thing, why does it so often go awry? Why is forgetting so common? How can you be certain about something you remember — and be wrong about it? Why is it so difficult to remember people's names? How can you study hard for an exam but not be able to recall the material on the test? Today, Dr. Andrew Budson and Dr. Elizabeth Kensinger address these questions and more, using their years of experience to guide readers into better memory.