The Speaking Club: Mastering the Art of Public Speaking

Why You Need to Go Beyond ‘Understanding’ Your Audience - 178


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You can powerfully shift perspectives and inspire people to take action whether you’re doing a three minute talk or a two hour workshop, but not without developing customer intimacy. 

I’m not just talking about understanding your audience, I’m talking about focusing your message so that it speaks to people within that audience that have the specific problem that you can help resolve.

In this show I’m going to give you some tips on how you can speak with the people in your audience at a new level of connection, so that they are awakened to the problem and want to get it solved. 

Enjoy!

 

What you’ll discover:

  • What I mean by customer intimacy.
  • Why it matters.
  • How to identify the burning platform for change.
  • Future pacing, what it is and why it’s a powerful speaking tool.
  • The secret weapon for shifting perspective.
  • How to mitigate objections.

 

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(Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

 

Resources:

Join the Next Snackable Story Challenge

The Speaking Club Facebook Group

The Speaking Club ‘Live’ Membership

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

https://www.saraharcher.co.uk

https://www.storyledmarketing.com 

https://www.ratethispodcast.com/tsc

https://www.hotflushrebels.com

 

Thanks for listening!

 

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The Speaking Club: Mastering the Art of Public SpeakingBy Sarah Archer: Speaker, Comedian, Author, Playwright and Coach

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