Based on the bestselling book “Influence” by Robert Cialdini, this is the third week of our six-part "Weapons of Influence" miniseries within "The Science of Success". If you loved the book, this will be a great refresher on the core concepts. And if you haven't yet read it, some of this stuff is gonna blow your mind. 

  

 So what are the 6 weapons of influence?

 

 

Reciprocation

Consistency & commitment

Social Proof

Liking

Authority

Scarcity

 

 

 Each one of these weapons can be a powerful tool in your toolbelt - and something to watch out for when others try to wield them against you. Alone, each of them can create crazy outcomes in our lives and in social situations - but together - or combined - they can create huge impacts.

  

 

 Today’s episode covers the third weapon of influence - Social Proof. 

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