Why cold plunge? Because comfort is the enemy of growth. 

In this video, I dive into the benefits of cold plunging and why it's become a powerful daily ritual for my personal health and resilient mindset. 

As an 8-figure CEO,  I relentlessly seek out uncomfortable situations in order to become a stronger and more adaptable leader. 

Because here's the thing...

All business growth comes AFTER personal growth.

And if we can't handle the problems and stressors that show up in our business, the business will stay stagnant.

So - take on the cold plunges and get uncomfortable! 

This is a daily ritual for the growth oriented entrepreneurs out there who want to increase their mental and physical resilience and step into a better version of themselves.

Don't just take my word for it - put it into action and witness how the commitment to cold plunge therapy can increase mental resilience, and help you overcome challenges in life and business.

Hope you enjoyed this one and it pushes you to do something out of your comfort zone, 

Yuri

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