Most brands are building their 2026 plan all wrong.

In this episode, Taylor breaks down why you can’t walk into the new year with one financial forecast — and why the smartest brands plan three: Board, Budget, and Bonus.

You’ll learn how to:

• Build scenario plans that align finance and marketing

• Forecast existing and new customer revenue with confidence

• Connect your marketing calendar directly to your financial goals

• Present a plan your board, your bank, and your team will actually believe in

Whether you’re a CMO, CEO, or founder planning for growth in 2026, this is your playbook for making smarter decisions before the year even starts.

Get your 2026 forecast built with CTC’s Prophit System: https://commonthreadco.com/pages/prophit-system

Bonus Offer (through Nov 11): Sign up now and get our Black Friday Cyber Monday Hourly Tracking Report — free.

Show Notes:

• This episode is brought to you by Tie: meettie.comExplore the PROPHIT System: prophitsystem.com

• The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have