October 12, 2015

Why Your Brand Has to Align with Your Audience’s Personal Brand

49 minutes

“You have to start the conversation by understanding who you’re having the conversation with.” As a professor and Dean at the College of Media and Communication at Texas Tech University, David D. Perlmutter spends a lot of his time studying, speaking, teaching, and writing about the inflection point we face in building brands and developing audience. Specifically, the relationship between the two. I couldn’t wait to talk with David about all of this on this week’s episode of the On Brand podcast.

About David D. Perlmutter

David D. Perlmutter is a professor at and Dean of the College of Media and Communication at Texas Tech University. He received his BA (’85) and MA (’91) from the University of Pennsylvania Annenberg School for Communication and his Ph.D. (’96) from the University of Minnesota. Perlmutter is the author or editor of nine books on political communication, war, and persuasion. He has also written several dozen research articles for academic journals as well as more than 250 essays for U.S. and international newspapers and magazines such as Campaigns & Elections, Christian Science Monitor, Editor & Publisher, Los Angeles Times, MSNBC.com., Philadelphia Inquirer, and USA Today.

Perlmutter has been interviewed by most major news networks and newspapers, from The New York Times to CNN, ABC, and The Daily Show. He regularly speaks at industry, academic, and government meetings and runs workshops on personal and institutional branding via social media and on promotion and tenure in academia.

As We Wrap …

Before we go, I want to flip the microphone around to our listeners … Andrew Webergave us a shout on Twitter about our recent episode focused on employee advocacy featuring Greg Tirico. Thanks for listening!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

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Until next week, I’ll see you on the Internet!

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