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Why Your Brand Needs a Narrative with Jonathan Littman
“A name introduces you to the experience.” In short, words and the stories we create with them matter. Jonathan Littman would know. He’s named just a few things over the years. As the author and co-author of nine books he’s a leading thinker on how innovation happens and how brands can use storytelling to create narratives that snowball. As you can imagine, I couldn’t wait to chat with Jonathan on this week’s episode of the On Brand podcast.
About Jonathan Littman
Jonathan Littman is the co-author of The Art of Innovation and The Ten Faces of Innovation, two bestsellers about the legendary design strategy firm IDEO that have combined international sales of over 700,000 copies.
Jonathan has been nominated for a Pulitzer, won two Computer Press Awards, and a New York Press Club Journalism Award and the Peter Lisagor Award for Exemplary Journalism. He is the author and co-author of nine books, including two popular books about famous computer hackers, The Fugitive Game and The Watchman. A former Contributing Editor for Playboy, Jonathan has also written for the Los Angeles Times Magazine and Forbes and numerous technology and business publications. He is currently launching SmartUp.life, the innovation hub, an online resource for inspiration, creativity and innovation generation for companies and individuals.
Jonathan is the founder and CEO of Snowball Narrative and leads innovation, branding, and publishing projects. Clients include Gillette, Estee Lauder, Garmin, Sony, M31, TrendHunter, Lululemon, Leadership Business Consulting, Gap, and Deckers Brands.
Jonathan has given numerous keynotes, executive briefings, and seminars in the United States and Canada on innovation, storytelling, and entrepreneurship. He has also made more than a hundred appearances on television and radio on such national shows as All Things Considered, Fresh Air, Talk of the Nation, CNN, Fox, ESPN, and CNBC.
As We Wrap …
Recently Sean Carpenter of Coldwell Banker gave a shout-out to our Justin Foster episode. Thanks for listening Sean!
Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
Last but not least …
Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Digital Strategy Boot Camp and the industry leading Social Brand Forum now.
Until next week, I’ll see you on the Internet!
Learn more about your ad choices. Visit megaphone.fm/adchoices
View all episodes
By Nick Westergaard
4.8
9393 ratings
“A name introduces you to the experience.” In short, words and the stories we create with them matter. Jonathan Littman would know. He’s named just a few things over the years. As the author and co-author of nine books he’s a leading thinker on how innovation happens and how brands can use storytelling to create narratives that snowball. As you can imagine, I couldn’t wait to chat with Jonathan on this week’s episode of the On Brand podcast.
About Jonathan Littman
Jonathan Littman is the co-author of The Art of Innovation and The Ten Faces of Innovation, two bestsellers about the legendary design strategy firm IDEO that have combined international sales of over 700,000 copies.
Jonathan has been nominated for a Pulitzer, won two Computer Press Awards, and a New York Press Club Journalism Award and the Peter Lisagor Award for Exemplary Journalism. He is the author and co-author of nine books, including two popular books about famous computer hackers, The Fugitive Game and The Watchman. A former Contributing Editor for Playboy, Jonathan has also written for the Los Angeles Times Magazine and Forbes and numerous technology and business publications. He is currently launching SmartUp.life, the innovation hub, an online resource for inspiration, creativity and innovation generation for companies and individuals.
Jonathan is the founder and CEO of Snowball Narrative and leads innovation, branding, and publishing projects. Clients include Gillette, Estee Lauder, Garmin, Sony, M31, TrendHunter, Lululemon, Leadership Business Consulting, Gap, and Deckers Brands.
Jonathan has given numerous keynotes, executive briefings, and seminars in the United States and Canada on innovation, storytelling, and entrepreneurship. He has also made more than a hundred appearances on television and radio on such national shows as All Things Considered, Fresh Air, Talk of the Nation, CNN, Fox, ESPN, and CNBC.
As We Wrap …
Recently Sean Carpenter of Coldwell Banker gave a shout-out to our Justin Foster episode. Thanks for listening Sean!
Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
Last but not least …
Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Digital Strategy Boot Camp and the industry leading Social Brand Forum now.
Until next week, I’ll see you on the Internet!
Learn more about your ad choices. Visit megaphone.fm/adchoices
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