“The companies that don’t have a good strategy around their content usually don’t have a good strategy around their brand either.” Creating an engaging content experience is one of the most effective branding tools marketers can employ today. However, it’s also one of the hardest times to create content that stands out. That’s why Yoav Schwartz co-founded Uberflip — to take control and better leverage the content marketing experience. We talked about all of this on this week’s episode of the On Brand podcast.

About Yoav Schwartz

Yoav Schwartz is the CEO and co-founder of Uberflip, a platform for marketers to create, manage, and optimize content experiences, so that content can be fully leveraged by all company stakeholders at every stage of the buyer journey.

With a Computer Science degree from the University of Western Ontario, Yoav is a unique combination of a creative and analytical thinker. For over a decade, he has combined his love of technology with his inherent talent for product and design, showing that he knows what customers want — often even before they do.

After the success of Flipbooks, Uberflip’s debut product, Yoav realized that there was a major gap in the content marketing space. Too much fragmentation, little control over the content experience and a complete lack of insight into what was working led him and his team to create Uberflip Hubs.

Dynamic speaker, product architect, thought leader and amateur musician, Yoav truly believes in the power of delightful products and engaging content. In his spare time, Yoav likes to kick back with one of his guitars in hand.

 As We Wrap …

Until next week, I’ll see you on the Internet!

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