July 12, 2022

Why Your Copy Matters with Ashlyn Carter

23 minutes

Ashlyn Carter is a conversion copywriter and marketing strategist specializing in wedding & creative industries. She traded Fortune 500 clients in corporate marketing to bring in more than seven-figures in her business writing for creatives, now helping women write words that sell, so they can work from a place of rest—not hustle.

(Banner clients: Jenna Kutcher, Beth Kirby of Local Milk, Julie Solomon, Lara Casey/Cultivate What Matters, Melyssa Griffin, Katelyn James, Heather Crabtree, Hilary Rushford & The Dean Street Society, Shay Cochrane, The Bachelorette’s Desiree Hartsock Bridal, and Justin & Mary Marant)

Follow Ashlyn!

Website: Ashlynwrites.com

Youtube: Ashlyn Writes

@ASHLYNSCARTER

Memorable Moments:

8:20 “There's a lot of power in getting in the room”

8:25 “I think there's a lot of power in getting in the room. And a lot of times, especially in the digital world, we think so much like ads and traffic and yes, but some of our very best clients come in through referral, grassroots.”

10:17 “I think there's something to finding the ‘you’ size gap in the market and going to fill it and I think people told me, and called it out on me. It's like, I can't give myself all the credit at all for it”

13:58 “I believe in onboarding really well and off-boarding really well, that's so important to me, a lot of times, you'll finish a project, if you've been a client before, and you're like, Wait, that's kind of awkward, but I don't know if we're done or not. And so just like those little touch points along the way”

19:31 “There are so many books, there are so many podcasts, there are so many influencers I want to learn from…Somebody told me every year pick two people and then learn and implement what they do and see what changes for me.”

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