Ever thought sending too many emails or texts to clients was a big no-no in marketing your gym? Well, you’re not alone. It’s a common fear among gym owners that they would bother clients with too much communication and make them opt out. 

But the real business of gym marketing isn't about preventing opt-outs - it's about driving sales. 

Your revenue actually directly relates to the number of offers you make. If clients don't know what you're selling, they can't buy. And you definitely can’t wait for them to come asking - that just doesn't happen. 

You need to be proactive, even aggressive, in your marketing. Yes, this might lead to some unsubscribes, but the people who really value what you offer will stick around.

Think about how e-commerce works. 

Ever left something in your online cart and then got an email or text nudging you to complete the purchase? Or when you buy something on Black Friday sales - you often keep being bombarded with texts and emails even after buying something. 

That's the same strategy gym owners can apply. Those emails and texts after you show initial interest are crucial in converting interest into sales.

So, if you're holding back on sending that extra email or text, think again. It could be the difference between a sale and a missed opportunity. 

Tune in to this episode and discover how to boost your gym's sales with smart, assertive communication strategies. It's not about annoying people; it's about offering value and staying top of mind. 

Let's dive in!

Key Takeaways:

• Intro (00:00)
• Importance of frequent communication (00:43)
• Handling email opt-outs (04:37)
• Learning from e-commerce strategies (06:20)
• Value in existing customer base (09:24)
• Direct correlation of offers to revenue (10:57)

Additional Resources:

- Check out a game-changer in gym automation: winninggym.com/workshops 

- Business Accelerator Program: winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

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