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🔥 Every lawyer knows who they want to serve—but few truly understand why those ideal clients decide to take action. In this episode, Danny Decker unpacks the often-overlooked psychology behind legal buying behavior, revealing how demographics, values, and key life events trigger hiring decisions. If you’ve ever felt like your marketing was mistimed or missed the mark, this one’s for you.

📌 Key Takeaways

• Learn the difference between demographics and psychographics—and why both matter.
• Discover the “trigger events” that put clients in buying mode.
• Avoid the costly mistake of marketing before your audience is ready.

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