If you’ve had a launch that didn’t perform how you’d hoped it would (or want to make sure your *future* launches are as successful as possible), you’re in the right place.

I’m sharing what MOST people get wrong in their launches and how to fix those mistakes going forward. You’ll learn why building a marketing runway is critical, how to ensure your offer is desirable + marketable, what consistency REALLY looks like during a launch, and so much more.

After listening to this episode, you’ll walk away with several tangible takeaways to make your next launch smoother, more profitable and way more fun.

PS: Looking for additional support as you’re assessing + reviewing your launches? DM me on Instagram @lynettemarieh to get my *FREE* Post-Launch Debrief Guide (this highly valuable resource is normally reserved for my clients, but I’m feeling generous)!

In this episode, I cover:

What to examine + consider when you’re trying to determine the REAL reasons your launch flopped [5:25]

Not having enough audience members OR lacking enough qualified leads [8:05]

Why you need to build a solid, effective marketing runway BEFORE your launch (and how to create that runway) [10:40]

What happens when your offer is vague, doesn’t provide a clear-cut solution or doesn’t make sense for your target audience [16:15]

The importance of consistency in your launch efforts – showing up on social media, connecting with leads, etc. [23:45]

Creating a sense of urgency or giving people a reason to buy NOW vs. later [28:40]

How I help my clients evaluate their launches and why the post-launch debrief is so essential to their future success [31:00]

Why my launches are typically very successful + profitable (hint: it definitely doesn’t happen by chance) [32:40]

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214